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10 November 2026 · 5 min read
Why you shouldn’t have to settle when it comes to business relief
Nick Maidment tells PA Adviser what advisers and families have told him about estate planning, where the money goes, and how Freyr is building a Business Relief service around what they asked for.
PA Adviser
Having left Octopus in April, former head of sales Nick Maidment has returned to the industry with the launch of Freyr Investment Management, which at its core is a Business Relief (BR) specialist. The move was announced at the end of October.
Prior to the launch of the firm, whose core proposition is the Freyr Estate Planning Service, PA Adviser sat down with the new managing director to understand what drew him back into the world of estate planning, and just what marks Freyr out as being different to its peers.
